NTA

Another advert for which I am not the target audience, which I therefore (or is there really a causal link — YOU DECIDE) thought totally sucked. The Special K “loser” advert. The idea is that the woman in the advert is successfully using Special K in her diet in order to lose weight. It shows the woman going about her day with people “complimenting” her with “morning, loser”, “this is X, she’s a real loser”, etc. This advert sucks because the epithet “loser” is intrinsically offensive and therefore makes the viewer feel uncomfortable. You can’t just apply it to losing weight, you idiots. It is inextricably linked in our minds with something distateful — i.e. being a useless/unfortunate twat. If someone said “morning, loser” to me, I’d want to punch them. A similar thing would be trying to sell gym equipment with “morning, lifter”, “this is X, he’s a real lifter”. It’s just not going to work, guys.