Prompted by an email from nickyg, what do we think of the idea of making traditionally unhealthy snacks more healthy, at the expense of taste? Many of the brands of crisps are running the “X% less saturated fat, same great taste” line. But the taste is rarely the same, and any change is invariably in the direction of less, rather than more, “great”.

The email points out that now Wheat Crunchies, one of the great snacks, have jumped on this bandwagon, with a full “50% less saturated fat” claim. Apparently though, they now taste rubbish.

Shouldn’t unhealthy snacks be left unhealthy and tasty, with grown–ups left to decide for themselves (and appropriately guide their children) on sensible consumption? This sort of thing would never have happened while the brand was still part of the Sooner Snacks of Scunthorpe portfolio. Crisps are the one thing in which this nation still leads the world. Let’s not throw it all away on some misguided health kick.

Labels: eating, snacks